Proficio
Michaela Szotkowská's work experience begins with their current position as a Business Development Manager at Sans Souci, where they are responsible for planning and overseeing the overall business development strategy. Prior to this, they worked as the Director of Business Development at PROFICIO, generating and maintaining large-scale new business opportunities.
In 2020, Michaela was self-employed as a Marketing Strategist, where they developed and executed full-service and data-driven omnichannel marketing and advertising solutions.
Before that, they served as a Senior Marketing Manager at Fruitisimo Group from 2019 to 2020 and as a Trade Marketing Manager at Mattoni 1873 from 2017 to 2019.
Beginning their career in 2014, Michaela worked as an Account Manager at Dark Side a.s., where they led client-facing interactions and developed cross-channel marketing strategies.
Michaela started their career in 2013 as a Junior Product Manager at Simply You Pharmaceuticals, participating in product projects from design to delivery and driving innovation and improvement across the product portfolio.
Michaela Szotkowská has a Master's degree in Communication and Media Studies from Tomas Bata University in Zlín. Michaela also holds a Bachelor of Arts degree in Business Administration and Management, General from Nottingham Trent University. Additionally, they pursued studies in Economics and Law in Business at VSB - Technical University of Ostrava. However, the specific degree obtained from VSB - Technical University of Ostrava is not provided.
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Proficio
We are the Proficio Group. And we like to connect. For ten years we have been successfully building a direct link between marketing and business. We are now building a bridge between the DACH and CEE regions. As a group of three companies, we provide marketing and consulting services using cutting-edge technology. We take care of our clients' strategic development in the areas of brand and performance - from high-level marketing strategies to specific tactics. Thus, we can help with everything from BI, video campaigns and creative to product comparisons, PPC and RTB campaigns to social media management, emailing or SEO. We work with PORTA, the studio we've owned since 2020, on great websites. Thanks to Databy, another company in our portfolio, we can also focus on precise work with data and constant testing of the latest methods and tools. We are a certified Sklik agency, one of Google's key agencies, a Facebook Marketing Partner and certified specialists on Zboží.cz and Heureka.