Michal Kašpar

Michal Kašpar began their work experience in 2010 as a Freelancer, providing SEO consulting services and conducting analyses to drive the progress of clients' websites. In this role, they also trained individuals and teams and conducted customized workshops to enhance their SEO capabilities.

In 2014, Michal joined PROFICIO Marketing as an SEO Consultant, where they continued to provide consultations, develop clients, and prepare analyses to improve website growth. Michal held this position until June 2016.

In July 2016, Michal was promoted to the role of Head of SEO at PROFICIO Marketing, where they oversaw the SEO team and managed the largest clients. Michal held this position until October 2020.

From November 2020 to the present, Michal has been serving as the SEO Director at PROFICIO Marketing. In this role, they are responsible for the development of their team and the implementation of comprehensive SEO strategies to drive website growth. Michal collaborates closely with clients and other teams, such as UX, Web Development, and Content.

Michal Kašpar received their Bachelor's degree (Bc.) in Information Technology from the University of Pardubice, where they studied from 2009 to 2012. Michal then pursued further education at Mendel University in Brno, where they graduated with an Engineering degree (Ing.) in Economic Informatics from 2012 to 2016. In addition to their formal education, they obtained a certification as a Collabim specialist from Collabim in March 2018.