Selskabets formål er at tilstræbe, at de aktiviteter, der drives af selskabet og aktionærerne fremtræder som en landsomfattende kæde af forretninger indenfor optikbranchen, der markedsfører synshjælpemidler af enhver art og driver anden accessorisk virksomhed efter nærværende vedtægters bestemmelse herom, at fremme selskabets og aktionærernes økonomiske interesser ved fælles indkøbs- og salgsvirksomhed, samt ved markedsføringstiltag, at fremme aktionærernes faglige interesser ved oplysende og uddannende virksomhed, at støtte aktionærerne i deres daglige forretningsdrift, samt, direkte eller indirekte, at drive anden virksomhed der efter bestyrelsens nærmere skøn er forbunden dermed. Herudover har selskabet til formål, herunder gennem datterselskaber, at drive handels- og finansieringsvirksomhed indirekte via investeringer i andre selskaber, som driver virksomhed indenfor optikbranchen eller anden accessorisk virksomhed, der - efter bestyrelsens skøn - er forbundet hermed

Retail

Profil Optik

Profil Optik's headquarters in Hedehusene, Denmark

Tina Høyer Gaardsholt

Charlotte Lauritzen

Sarah Lisborg

Lars Højberg

The Retail Management Team at Profil Optik oversees the operations of the company's nationwide network of optical retail stores. This team is responsible for ensuring effective store management, driving sales performance, implementing marketing strategies, and enhancing customer experiences. They also provide training and support to store managers and staff to promote professional development and ensure consistency in service and operations across all locations.

Retail Management Team

The Human Resources team at Profil Optik is charged with managing and enhancing the company's workforce. Their responsibilities include recruiting top talent, overseeing payroll and employee benefits, fostering a positive work environment, and ensuring compliance with labor laws. The team also focuses on employer branding and supporting the professional development of employees, thereby contributing to the overall growth and success of both the company and its stakeholders.

Human Resources

The Marketing team at Profil Optik focuses on developing and implementing marketing strategies to promote optical products and services across their nationwide chain of stores. This includes managing digital marketing campaigns, communications, and sales initiatives to enhance both the company's and shareholders' economic interests. The team works collaboratively to support daily business operations and educational activities that advance shareholders' professional expertise.

Profil Optik

Org chart

Teams

Retail Management Team

Human Resources

Marketing

Offices

Profil Optik

Org chart

Teams

Retail Management Team

Human Resources

Marketing

Offices

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