Blanca Chehab Garrido

Blanca Chehab Garrido is a seasoned professional in the retail and marketing sectors, currently serving as Responsable Production Atelier Retail at PROFIRST International since November 2018. Previously, Blanca held significant roles including Responsable de Projets Merchandising at Lagardère Travel Retail / Duty Free Global, where responsibilities included managing thematic promotional deployments at Aéroports de Paris, and overseeing merchandising guidelines for various product categories. Experience at L'Oréal involved managing marketing and sales for Travel Retail in EMEA for brands like Lancôme and Giorgio Armani, focusing on sales performance analysis and coordination of promotional activities. Additional roles include Attachée Commerciale at Longchamp, Assistant bureau de tendances at Vestiaire Collective, and Assistante Chef de Projet e-Commerce at vente-privee. Blanca's educational background includes degrees in Visual Commercial Identity and Merchandising, as well as expertise in business administration and management from prestigious institutions in Madrid and Paris.