Samantha Binion

Samantha Binion (Casey) began their work experience as a Barista at North Central College from August 2013 to June 2016. Samantha then worked at Tripp Lite, starting as a Marketing Intern from June 2015 to August 2016. Samantha continued to grow within the company, holding positions such as Digital Marketing Specialist from August 2016 to April 2021, Senior Digital Marketing Specialist from January 2019 to April 2021, and Channel Marketing Coordinator - Telecom/Datacom from April 2021 to October 2021. Samantha then joined Criteo as an Account Strategist, Retail Media from October 2021 to January 2024. Currently, they are the Associate Director, Commerce Media at Profitero starting from January 2024.

Samantha Binion (Casey) attended North Central College from 2012 to 2016, where they obtained a Bachelor of Arts (B.A.) degree in Organizational Communication. Samantha also completed minors in Marketing and Psychology during the same period. In terms of additional certifications, Samantha obtained various certifications, including Walmart Connect Retail Media Certification, Profitero Certified, Retail Media Platform Certification, HubSpot Email Marketing Certification, and Time Management: Working from Home Certification from LinkedIn.