Profitroom
Laurence Wall is an accomplished commercial director with extensive experience in the hospitality industry, currently serving at Profitroom since January 2022, leading a team of 12 and achieving remarkable revenue growth for major accounts. Previously, Laurence held various senior roles at Evolved Hospitality, The Crazy Bear Group, and Roseate Hotels & Resorts, demonstrating a strong record of driving significant revenue increases, expanding international markets, and successfully launching high-profile venues. Notable achievements include establishing a consultancy network during the Covid pandemic, contributing to the development of luxury hotel brands, and receiving multiple promotions in recognition of outstanding performance. Laurence's expertise encompasses operational management, revenue strategies, and creating exceptional food and beverage concepts, solidifying a reputation for excellence within the sector.
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Profitroom
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Our mission is to accelerate profitability for outstanding hotels with innovative technology designed to deliver an unrivalled guest-centric experience, driving more total revenue. Profitroom powers more than 3,500 outstanding leisure hotels and resorts across the world. The award-winning Profitroom Suite exposes hotels' full business potential with the complete set of e-commerce tools and industry-leading experience personalisation. Profitroom reservation platform supports all channels and yields direct bookings performance. It's built on the guest-centric foundations to strengthen guest loyalty and retention. We believe hoteliers are seeking platforms to empower their revenue growth but also to satisfy their guests' expectations. Our team of 225 experts inspire hoteliers with the newest and most powerful technology but also guarantees 5-star customer success and support in 7 languages.