Erika Knutsson

Erika Knutsson has extensive experience in marketing and customer insight, currently serving as Affärområdeschef kundinsikt at Prognoscentret AB since January 2013, with overarching responsibility for customer insight services. Previously held the position of Marknads- och utvecklingschef, focusing on the development of new and existing services, including product responsibility for customer satisfaction measurements. Prior to Prognoscentret, Erika Knutsson worked as a Market Analyst at Stockholms Stads Bostadsförmedling AB, conducting statistical analyses and market research from December 2011 to May 2012. Erika's academic background includes a PhD in Marketing and a Master of Business Administration from Umeå University, where research focused on consumer behavior and market effects of external shopping centers. Teaching responsibilities spanned many years as a lecturer while simultaneously serving as a research assistant.