Nathan Buchanan

Nathan Buchanan is an experienced digital marketing professional with a strong background in programmatic media trading, digital strategy, and data analysis. Currently serving as a Programmatic Media Trader at Programmatic Mechanics since March 2025, Nathan manages and optimizes advertising campaigns within real-time bidding environments. Prior experience includes roles as a Digital Media Strategist at The Moran Group and Stream Companies, where responsibilities encompassed developing marketing strategies and analyzing web traffic for SEO enhancements. Nathan also contributed as an Ad Tech/Data Analyst at Signal Group DC, focusing on data-driven strategies, and held positions as Digital Campaign Specialist at Gray Television and Marketing Intern at Conway Innovation Center. Educational achievements include a bachelor's degree in Business, Management, and Marketing from Coastal Carolina University and an associate's degree from Horry-Georgetown Technical College.