Phalak Betab is a Marketing, Communications, and Fundraising Officer at Progressive Intercultural Community Services (PICS) Society since July 2023. Previous roles include National Marketing Events Specialist at Black Press Media, managing content and online campaigns, and Social Media Manager at J&M Group Inc., where responsibilities encompassed strategizing brand awareness initiatives and managing social media platforms. Earlier experience includes serving as a Public Relations Officer and Content Writer at CGC Landran Mohali, focusing on media relations, social media strategy, and content creation. Phalak holds a Master's degree in Mass Communication/Media Studies from Panjab University, earned in July 2018.
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Progressive Intercultural Community Services (PICS) Society
Progressive Intercultural Community Services (PICS) Society is a registered non-profit society in good standing with annual reports and other required documents filed and up to date with the BC Registrar of Societies. We are a United Way Agency with PCTIA certification. As a community services society we provide various programs and services including Employment Programs, Settlement Services, Language Services, Social Programs and Housing Services. Our services assist new immigrants, seniors, farm workers, women and youth. We work diligently to provide responsive programs that address various issues within our community by promoting harmony and intercultural understanding for the purpose of building a more inclusive and mutually respectful society. Our Society’s revenues now come from private, individuals, organizations, government, diverse foundations, BC Gaming Branch and United Way of the Lower Mainland. To remain effective and dynamic, we continue to build on our strengths in partnerships within the South Asian community. We have grown to offer a wide range of employment programs, housing services, and social programs.