Patricia Tarson

External Consultant: Digital Media | Adtech | Strategy | Digital Marketing at Prohaska Consulting

Patricia Tarson has a diverse work experience spanning different companies and roles. Patricia is currently an International Business Development Manager at VIOOH. Prior to this, Patricia worked as an External Consultant at Prohaska Consulting, focusing on digital media, adtech, strategy, and digital marketing. Patricia also held the position of Global Lead Sales Enablement at InMobi for several months in 2022. Patricia's previous roles include Senior Commercial Activation Specialist EMEA at The Trade Desk, Contractor at Public Sector, Head of Publisher Development & Strategic Partnerships at Targetspot, and Partner & Publisher Management Lead at Oath. Patricia took a planned career break from 2018 to 2019 before working at Oath. Patricia also gained experience as the Head of Project Management & Client Services Lead and Senior Digital Client Manager at Initial Rewards, and as the Client & Publisher Director at BrideClick.

Patricia Tarson holds a Bachelor of Arts degree in Business Administration from the University of Greenwich. Patricia obtained this degree, although the specific start and end years are not provided. In terms of additional certifications, Patricia has completed several courses. These include "Identity for Mobile Advertising" and "In-App Marketing Foundations" from InMobi, which they obtained in April 2022. Patricia also acquired certification in "Supply Path Optimization (SPO)" from InMobi during the same month and year. Additionally, Patricia obtained certifications in "Edge Academy Certified: Marketing Foundations" and "Edge Academy Certified: Trading Essentials" from The Trade Desk in May 2021.

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