PROI Worldwide
Nicola Nel serves as the Global Managing Director of PROI Worldwide since May 2024, leveraging a passion for public relations and entrepreneurship to enhance the capabilities of global communications firms. Previously, Nicola held the position of Earned Media Lead at Accenture Song from December 2021 to February 2024, overseeing PR corporate communications for various prestigious clients, including Siemens and BBC. As the Founder and CEO of Atmosphere Communications from February 2002 to December 2021, Nicola established a reputation for innovative marketing and PR strategies that aligned with clients' business objectives. Early career experience includes serving as Regional Director at Simeka TWS Communications and as an Economics writer and presenter at SABC News. Academic credentials include a Masterclass in Anti-Fragility for Entrepreneurs from the Massachusetts Institute of Technology and a Diploma in Growth from the London Business School.
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PROI Worldwide
PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms. By sharing global insights and best practices, PROI agencies remain best in market trendsetters, supporting the drive to deliver the most impactful communications campaigns for their clients. In 2020, PROI encompassed 78 partners with 7,300 employees in more than 165 cities and 50 countries. With combined revenue of nearly US$ one billion, PROI ranked 4th among consolidated communications groups, and was the only one in the top ten that is based on a unique partnership of independent business people.