Erik Hendrickson Cruz

Erik Hendrickson Cruz has extensive experience in the funeral services and sales management sectors, currently serving as the Executive Director of Project Response since May 2023. Previously, Erik held various leadership roles, including Area Vice President Of Sales and Sales Manager at StoneMor Inc., where responsibilities included multi-rooftop sales management and community outreach. Erik's background also encompasses operations management at Sacramento Memorial Lawn and general management at StoneMor Partners, L.P., overseeing multiple funeral home and cemetery operations. Earlier, Erik served as Director Of Operations at Foundation Partners Group and Location Manager at Service Corporation International, demonstrating a strong foundation in both operational and management roles within the industry. Erik is an alumnus of the Commonwealth Institute of Funeral Service.