Erica Smith

Erica Smith is an experienced digital marketer currently serving as the Vice President of Operations at Project Shema. Previously, they held various roles at American Express, including Email Marketing Manager and Executive Assistant, where they focused on email channel management and personalization strategies. Erica also worked at Rutgers University Foundation as the Associate Director of Marketing Automation, overseeing alumni email marketing efforts and implementing new systems. Erica's academic journey includes pursuing a BA in International Affairs from Lafayette College and attending Staten Island Technical High School.