Charlie Anderson

Charlie Anderson has extensive experience in shopper marketing and leadership roles. Charlie founded and launched Shoptology in 2013, acquiring and integrating Mercury 11 to bring disruptive ideas to market. Charlie also worked at Saatchi & Saatchi X, where they served as CEO, North America and Global Client Engagement Officer. Charlie has worked with major brands such as Procter & Gamble, Diageo, Wendy's, Kroger, and Wal-Mart, driving strategic insights, creative innovations, and results for clients. Charlie is known for advocating for keeping the shopper at the heart of all decisions.

Charlie Anderson attended the University of Arkansas from 1987 to 1991, where they earned a Bachelor of Science (BS) degree in Marketing.