Natalia Loaiza Guzmán

Natalia Loaiza Guzmán is an accomplished professional in the energy sector with extensive experience in sales and market intelligence. Currently serving as the Latam Commercial Segment Leader & Market Intelligence at Prolec Energy since May 2020, Natalia previously held the position of Lead Sales Transformers Specialist for LATAM at General Electric from September 2017 to May 2020 and was a Product Manager at ABB from July 2011 to September 2017. Natalia’s expertise includes providing technical and commercial support for bidding processes in the Chilean and Uruguayan markets, identifying business opportunities, and developing commercial strategies to achieve sales targets. Natalia holds a degree in Industrial Engineering from Universidad Tecnológica de Pereira, a Master's in Marketing from Universidad Libre, and additional qualifications in logistics management and language proficiency in English and Portuguese.