Franco Higashi

Franco Higashi is an accomplished professional with extensive experience in digital media, content management, and advertising. Currently serving as Web Content Manager at Promart Homecenter since May 2023, Franco leads the improvement and omnichannel experience processes for the company’s eCommerce platform. As an Advertising and Digital Media Instructor at ISIL since March 2017, Franco has achieved an impressive NPS score above 90% over the last two years. Previous roles include Senior Digital Channels Coordinator at Yanbal, where Franco drove digital transformation efforts, and Online Channel Coordinator at Entel, focusing on consumer behavior analysis. With a strong background at Grupo El Comercio in various capacities, including Product Analyst for New Digital Developments, Franco contributed to significant growth in mobile advertising and content marketing. Franco holds multiple degrees, including a Master's in Digital Transformation from Universitat de Barcelona and a Bachelor's in Advertising from Pontificia Universidad Católica del Perú, showcasing a solid educational foundation in communication and digital strategies.