Kelly Grooms

Kelly Grooms is a seasoned marketing and science communication professional with extensive experience at Promega Corporation since 1999, currently serving as Senior Content Marketing Lead. In this role, Kelly manages integrated content marketing campaigns and translates technical topics into strategic marketing tactics, leveraging a deep understanding of customer journeys and media consumption trends. Additionally, Kelly has contributed as a Senior Writer and Content Lead, focusing on developing campaign messaging and collaborating across departments. As an owner and designer of Natrissa Designs, Kelly creates and sells handmade jewelry while utilizing social media for promotion. Previous experience includes roles as a Research Scientist at Third Wave Technologies and the Salk Institute for Biotechnology Industry Associated, along with a Bachelor of Science degree in Genetics from Iowa State University.