Alexandre Zeenny

Alexandre Zeenny is an experienced professional in product management and marketing, currently serving as Ploom Deployment Manager at JTI, where strategic marketing initiatives drive commercialization and market growth in Western Europe. With a background in launching innovative products, Alexandre has successfully introduced five oral nicotine products and played key roles in startup incubation, resulting in significant business impacts. Positions held at Groupe Mutuel included reimagining health insurance products, achieving remarkable sales growth, while previous experience at Colombus Consulting involved managing digital transformation projects across multiple industries. Alexandre's earlier tenure as Innovation Manager at Logitech focused on product development and cross-functional strategies, complemented by entrepreneurial success as the founder of a food-tech startup. Educational credentials include a Master's degree in Engineering Physics from EPFL and a certification in Generative AI for Business from IMD. Currently, Alexandre serves as a Board Member at Prometee, advising on Generative AI transformation.