Promotora de Informaciones SA
Mariela Béjar Castañeda is a seasoned professional in communication, digital strategy, and audience development with extensive experience across various media organizations. Currently serving as the Redactora Jefa de Diario AS and leading digital strategy and audience development at PRISA Media since February 2024, Mariela previously held significant roles including Chief Digital Officer at Telemadrid, where contributions included new digital product functionalities. Mariela's consulting experience spans independent roles focused on communication and digital marketing strategies, notably improving brand reputation for clients in Spain and Peru. Additional key positions include leadership in digital dynamics at Grupo Zeta, directing Bolsamania at Web Financial Group, and overseeing extensive international journalism teams at elEconomista.es. Mariela's academic qualifications include a Master's in Economic Information from Universidad Complutense de Madrid and a Bachelor's in Economics from Universidad Nacional Mayor de San Marcos.
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Promotora de Informaciones SA
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Promotora de Informaciones SA (PRISA) is a Spain-based company primarily engaged in the consumer publishing sector. The Company's activities are divided into four business segments: Education, which focuses on the sale of educational books, as well as services and materials related to the education systems under Santillana brand name; Radio, which operates radio network stations, such as Cadena Ser, Kebuena and ADN Radio, as well as organizes and manages entertainment events; Press, which includes the release and distribution of newspapers, magazines, supplements, collectible products and other periodical publications, such as El Pais, Cinco Dias and El Huffington Post, and Audiovisual, which provides cable and satellite television services intended for the production of audiovisual content, as well as production and marketing of digital content for news, entertainment and education. It operates in Spain, Portugal, Chile, Colombia, Brazil and Mexico, among others.