Mariela Béjar Castañeda

Mariela Béjar Castañeda is a seasoned professional in communication, digital strategy, and audience development with extensive experience across various media organizations. Currently serving as the Redactora Jefa de Diario AS and leading digital strategy and audience development at PRISA Media since February 2024, Mariela previously held significant roles including Chief Digital Officer at Telemadrid, where contributions included new digital product functionalities. Mariela's consulting experience spans independent roles focused on communication and digital marketing strategies, notably improving brand reputation for clients in Spain and Peru. Additional key positions include leadership in digital dynamics at Grupo Zeta, directing Bolsamania at Web Financial Group, and overseeing extensive international journalism teams at elEconomista.es. Mariela's academic qualifications include a Master's in Economic Information from Universidad Complutense de Madrid and a Bachelor's in Economics from Universidad Nacional Mayor de San Marcos.