Nathan Woodman is a seasoned leader in marketing data strategy and consulting, currently serving as the Founder of Proof in Data since September 2019. Woodman also holds advisory positions at Claravine and SteppeChange, contributing to advancements in marketing analytics and data centralization. Previous experience includes an Executive Vice President role in Data Strategy at WPP, focusing on marketing data model design for Coca-Cola, and serving as Executive Advisor at various technology-driven companies including MediaMath, Netra Inc., and Cavai. As a co-founder of Adnetik/Digilant, Woodman was instrumental in establishing one of the first Agency Trading Desks. Woodman holds an MBA in Marketing and Economics from Babson College and a Bachelor's degree in Philosophy and Communications from Boston College.
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