Proov offers a suite of in vitro diagnostics to provide fertility insights throughout the entire menstrual cycle.

When paired with the free Proov Insight app, Proov's easy, at-home pee tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy.

Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages. Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter.

Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.

Health Services

Proov

Amy Beckley PhD

Ellie Powers

Arieann DeFazio

SHARA RAQS

Andrea Wilson

Tracey Lanz

Ellen Schell

The Project and UX Team at Proov is responsible for enhancing the user experience and managing project timelines to ensure seamless integration of Proov's fertility insights into the everyday lives of users. This team coordinates cross-functional projects, designs intuitive app interfaces, and focuses on user-centric solutions to improve engagement and satisfaction with Proov's suite of in vitro diagnostic tools and associated app. They work collaboratively to ensure that both project delivery and user experience meet the highest standards.

Project and UX Team

Leadership Team

Project and UX Team

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Leadership Team