Alyssa M. Dixon

Director Of Media Planning at Propellant Media

Alyssa M. Dixon has over 20 years of experience in marketing and advertising. Alyssa M. is currently working at Propellant Media as a Senior Director, a position they have held since September 2021. Prior to this, they worked as a Senior Marketing Manager at Propellant Media from August 2019 to September 2021.

Before joining Propellant Media, Alyssa worked at JDT Marketing as a Brand Management & Media Director for a brief period in 2018.

From 2015 to 2018, Alyssa was employed at Staples Promotional Products as a Regional Account Manager. In this role, they were responsible for growing business with Anheuser-Busch wholesalers and sales professionals in seven states. Alyssa M.'stasks included developing and executing sales strategies, cultivating relationships, and closing promotional products sales.

Prior to their tenure at Staples, Alyssa worked at Anheuser-Busch InBev from 2007 to 2014. Alyssa M. served as the Manager of Field Media, managing media planning, buying, and marketing coordination in three states. Alyssa M.'sresponsibilities involved developing and executing local media plans, managing media strategies, and ensuring optimal media placement.

Earlier in their career, Alyssa held positions at Adams Outdoor Advertising as an Account Executive from 2005 to 2007. Alyssa M.'srole involved selling and servicing out of home advertising solutions and managing client relationships and business.

Before Adams Outdoor Advertising, Alyssa worked at MMT Sales Inc as a National Account Executive. Alyssa M.'sresponsibilities included negotiating airtime and rates with advertising agencies and working as a liaison between national buyers and local TV affiliates.

Alyssa began their career at The Coca-Cola Company in 2001 as a Junior Media Buyer and Media Assistant. Alyssa M. assisted in media buying and negotiated advertising placements for select markets.

Alyssa M. also gained experience at MMT Sales Inc as a Sales Trainee and Office Assistant. In this role, they learned about negotiating contracts and assisted in negotiations on behalf of agencies.

Overall, Alyssa M. Dixon has a strong background in marketing and advertising, with expertise in sales, media planning and buying, client management, and promotional products.

Alyssa M. Dixon attended The University of Alabama from 1995 to 1999, where they obtained a Bachelor of Arts (BA) degree in Communication and Information Sciences. In addition to their degree, they have also received several certifications including a White Belt Certification from Six-Sigma in 2012 and certifications in Google Ads Search and HubSpot Inbound from Google and HubSpot Academy respectively. The exact months and years when they obtained the Google Ads Search and HubSpot Inbound certifications are not provided.

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