Jennifer MacCarthy serves as the Vice President of Brand and Creative at Proper Hospitality since January 2024 and as a Marketing Advisor for KIKI World since June 2023. With extensive experience, Jennifer has been a Partner and Executive Producer at Highline Studios since September 2006 and previously held the role of Head of Marketing and Community at TCG from August 2021 to November 2023. Jennifer's consultancy work includes advising The Walt Disney Company on e-commerce strategies and managing marketing communications for various luxury and consumer brands. Jennifer's earlier roles include Director of Integrated Marketing at Nordstromrack.com and Director of Brand Marketing & Communications at BeachMint, along with significant marketing leadership positions at Andre Balazs Properties and MGI NY for Jil Sander. Jennifer holds an AAS in Fashion Merchandising & Management from the Fashion Institute of Technology and a Bachelor of Arts in Political Science from Western University.
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Proper Hospitality
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Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon and Hotel June brands. Each is a distinctive reflection of the vibrant community surrounding it, yet as a group they share a common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness. Proper Hospitality currently manages Avalon branded hotels in Beverly Hills and Palm Springs and recently opened Hotel June in west Los Angeles.