PROPER SNACKS
Ali Adams is an accomplished commercial leader with extensive experience in the sales and category management sectors, currently serving as the Commercial Director at PROPER SNACKS since June 2016, focusing on enhancing the healthy snacking category. Prior to this role, Ali held various positions at L'Oréal from June 2011 to June 2016, including Sales Director, Head of Grocery, and Senior National Account Manager, with a strong emphasis on managing key accounts such as Sainsbury's and Tesco. Ali’s career began with a graduate scheme that provided foundational experience in commercial and category management. Ali holds a degree in History and Politics from the University of Nottingham, completed in 2011.
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PROPER SNACKS
As the UK’s fastest-growing major snacks company, we’re here to improve snacking. And we’re in a hurry to do it. Built by founders who believed snacks could be better. That belief still fuels us today. We create bold flavours, standout packs, and use ingredients sourced with care. And behind it all is a team that never settles for ordinary. As the UK’s first B Corp snacks brand - and now the largest B Corp snacks manufacturer - we’re setting new standards for what snacking looks, feels, and tastes like. Every month, 12 million bags of our iconic PROPER and pioneering Eat Real snacks make their way across Europe - all made in our own UK factory. Because snackers everywhere deserve better. There are snacks. And then there’s PROPER SNACKS. We’re a diverse team of builders, thinkers, creators and makers. Based across London and Nuneaton, we’re two brands on one mission: to shake up snacking. Join us. 👉 propersnacks.com