Ali Adams

Ali Adams is an accomplished commercial leader with extensive experience in the sales and category management sectors, currently serving as the Commercial Director at PROPER SNACKS since June 2016, focusing on enhancing the healthy snacking category. Prior to this role, Ali held various positions at L'Oréal from June 2011 to June 2016, including Sales Director, Head of Grocery, and Senior National Account Manager, with a strong emphasis on managing key accounts such as Sainsbury's and Tesco. Ali’s career began with a graduate scheme that provided foundational experience in commercial and category management. Ali holds a degree in History and Politics from the University of Nottingham, completed in 2011.