Properoni® – pepperoni made properly – was created by Estom in 2020. Having supplied this product to the UK's leading restaurant chains for over 50 years, Properoni is the first truly premium, contemporary pepperoni brand. Building on the inherent quality of Hungarian Gyula sausage it is nitrite and preservative-free with a 'clean label' (Properoni has just six, clearly recognisable ingredients). Properoni is, quite simply, a best-in-class pepperoni. 

Properoni® brings premium quality to a category previously dominated by low quality, commoditised offerings, providing customers with a brand backed by experience, passion, and authentic history. It is available in sliced retail packs for the home user and in catering-sized bags for the trade. Properoni® is available in ‘Original’ and ‘Hot Paprika’ flavours, both sliced and whole paired versions.

The key differentiating feature of Properoni® is its remarkable taste profile, considered by experts, chefs, and customers alike to be the very best.  Whilst Properoni® works perfectly on a pizza, its versatility and quality elevate any dish – in pasta, stews, risottos, salads, sandwiches and more. Properoni®, with a wonderful smoky aroma, doesn’t need to be cooked, it can be enjoyed straight from the pack, as a snack or served on a charcuterie board.

Tom Horvath Neumann, founder of Properoni®, said: “While Pepperoni is the nation’s favourite pizza topping, we consistently received feedback that consumers wanted a premium product they could enjoy at home, away from the pizzeria. Properoni® delivers this in every respect. I am delighted to see the genuine excitement this product is bringing into homes. The response has been overwhelmingly positive.

Properoni by Estom Ltd.

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