With 17 years of hands-on experience spanning UX strategy, team leadership, and comprehensive knowledge of usability, I bring a wealth of expertise in crafting seamless digital experiences. My journey has seen me excel as a lead designer, UX architect, and Head of Design, steering large-scale, multi-year projects with distributed teams towards success.
I've had the privilege to spearhead transformative projects for renowned entities like Stripe, Assembled, Dubai Airports, Dubai Police, Deloitte, DED Dubai, Samsung, Bosch, OTP Bank, Nomad Homes, and more.
Driven by a passion for enhancing user experiences, I thrive on crafting intuitive solutions that simplify complexities. My forte lies in envisioning strategies, sketching out ideas, and orchestrating a spectrum of solutions. I'm adept at leading teams through iterative processes, fostering collaboration, and driving results with a keen focus on achieving goals.
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