Amanda Thurston

Partner at Prophet

Amanda is a partner in Prophet’s New York office, guiding digital transformation that creates the best possible customer experiences.

Working from the intersection of marketing, technology and business design, she’s a strategic thought leader. She’s also a perpetual learner, whether she’s competing on horseback or building her data-nerd skills. And she’s 100% focused on what consumers can teach us, even if that means companies have to reinvent their revenue models as a result.

Before joining Prophet, she was chief marketing officer at Group M, North America, and marketing services leader at IBM iX. She brings diverse experience developing growth strategies for large brands and enacting data-led transformation in the technology and retail industries.

She earned both her undergraduate degree and an MBA from New York University. A reformed fashionista, she spends her downtime on her farm, riding horses and studying regenerative agriculture.


  • Partner

    Current role

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