Aviva Tropp

Aviva Tropp is a seasoned marketing and brand strategy consultant with extensive experience in driving growth and customer-centric transformation across various industries, including retail, CPG, healthcare, and financial services. Currently a Partner at Prophet since April 2014, Aviva has previously held key roles at American Express, where significant contributions were made to launching The Centurion lounge network, and General Mills, where leadership on several successful consumer marketing initiatives played a crucial role in product launches and brand growth. Earlier experience includes strategic marketing roles at Marakon Associates, leading global branding efforts and communications, as well as early career internships at notable organizations. Aviva holds an MBA in Marketing from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Anthropology from Columbia University.