Samantha Capone

Samantha Capone is an experienced professional in marketing and analytics, currently serving as an Insights & Analytics Associate at Prophet since March 2024. Samantha previously worked as a Research Assistant at Michigan State University's Eli Broad College of Business from January to December 2023 and gained valuable experience as a Merchandise Planning Intern at Abercrombie & Fitch Co., where efforts led to a +5% growth margin strategy presented to executives. Earlier roles include Marketing Coordinator at Moonsail North, focusing on marketing and branding initiatives, and a Marketing Intern at CG Financial Services, where a company-wide remarketing plan was developed. Samantha holds a Master of Science in Marketing Research and a Bachelor's degree in Marketing from Michigan State University and has also studied at The American University of Rome.