Ted Moser

Ted is a senior partner in San Francisco. For over 20 years he has helped clients develop and implement profitable growth strategies. Ted’s expertise includes business model innovation, product innovation, marketing, and sales strategies, plus the organizational requirements and implications of growth.

Ted has contributed to business books on business model innovation, including Value Migration, The Profit Zone, and Profit Patterns (co-authored with Adrian Slywotzky). He has developed methodologies for constructing new business models and corporate portfolios. His experience includes testing customer response to new offers, revealing the drivers of B-to-B and B-to-C customer choices.

Ted has lived and worked in the US, Europe, and Latin America, and has worked extensively in Asia. His business sector focus includes IT and medical technology (hardware, software, and services), media and entertainment, and financial services.