Pankhuri Mittal

Social Media Marketing Specialist at ProProfs

Pankhuri Mittal has three years of work experience in the field of social media marketing and production. From 2022 to 2021, they worked as a Social Media Marketing Specialist at ProProfs. During this time, they were responsible for actively monitoring social platforms to track audience engagement and improve upon SEO-friendly content. Pankhuri also established regular weekly reporting of social media metrics, such as follower counts, engagement rates, and lead generation across platforms. Additionally, they contributed to the brand community by responding to direct messages and engaging with customer comments, partnered with domain-relevant influencers to drive growth, and developed creatives and engaging social media strategies including campaigns. From 2021 to 2018, they worked as a Social Media Marketing Manager at Vital. From 2018 to 2021, they worked at Zee Media Corporation Limited as an Associate Producer, Assistant Producer, and Production Executive.

Pankhuri Mittal obtained their Bachelor of Journalism and Mass Communication from the Institute of Management Studies, Noida between 2013 and 2016. Pankhuri also obtained their Senior Secondary Certificate from St. Mary's Convent Senior Secondary School, Gajraula. In addition, they have obtained various certifications from Google India, Google Digital Garage, and HubSpot, including Advanced Google Analytics, Google Analytics for Beginners, Fundamentals of Digital Marketing, Content Marketing, and Google Ads Display Certification.

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