Rich Flati

Rich Flati currently serves as the VP of Pricing Excellence at Prorize LLC, a position held since March 2025. Prior to this role, Rich was the Senior Customer Program Manager at Pricefx from December 2023 to March 2025 and the COO at AutoRABIT from 2021 to 2023, where efforts focused on providing DevSecOps tools for Salesforce developers. Rich's experience includes significant leadership roles such as SVP of Sales and Customer Success at IAM Robotics, SVP of Customer Success at Jabmo, and B2B e-Commerce Lead at BloomReach. Additionally, Rich held positions at Zilliant as VP of Pre-Sales and Customer Success, and at Siebel Systems as Senior Practice Manager for EMEA. An educational background includes an MBA from Carnegie Mellon University's Tepper School of Business and a BS in Industrial Management from Carnegie Mellon University.