Sara Infantes

Sara Infantes is a seasoned professional in digital marketing, currently serving as Coordinador Global Marketing Digital at Prosegur since October 2021, where Sara oversees the Paid Media strategy across 13 countries, managing substantial advertising budgets on key platforms such as Google Ads and Facebook Ads. Previously, at HMG from October 2019 to October 2021, Sara worked as a SEM and Social Ads Consultant, leading a team and optimizing campaigns on various digital advertising platforms. Prior experience includes a role as Media Buyer Analyst at Antevenio, focusing on multiple sectors, and as a Digital Marketing Specialist at iempresa, where Sara managed Google Adwords campaigns and analyzed accounts with Google Analytics. Sara holds a Master's degree in E-commerce from Universidad Complutense de Madrid and a Bachelor's degree in Business Administration from Universidad Carlos III de Madrid, among other qualifications in digital transformation and advanced PPC.