Holly Hughes

Holly Hughes serves as the Managing Director of Corporate Marketing at ProSight Financial Association since January 2025, where the organization aims to empower financial services leaders through advancements in risk, compliance, and banking. Prior to this role, Holly was the Chief Marketing Officer at BAI from March 2014 to February 2025, leading initiatives that provided actionable insights and resources for financial services organizations. Holly's extensive experience also includes serving as Senior Vice President and Marketing Director at Fifth Third Bank from 2007 to 2014, and earlier positions as Vice President of Marketing at MidAmerica Bank, Marketing Director at Follett Educational Services, and Account Executive & Marketing Manager at Comark LLC. Holly holds an MBA from Lake Forest Graduate School of Management and a BA in Business Administration with a focus on Marketing and Public Relations from Valparaiso University.