Liza Smith-Vedder

Liza Smith-Vedder has a diverse work experience that spans across multiple industries. Liza is currently the Vice President of Sales at ProSites since 2023. Prior to that, they worked as a US Sponsorship Consultant for the Professional Women's Hockey Players Association (PWHPA) in 2022. Liza also founded their own consultancy called Liza Said Hockey Sales & Sponsorship Consultant in 2011, where they focused on building sponsorship programs and increasing revenue for women's sports organizations. Liza served as the Vice President of Sales at PARITY from 2021 to 2022. In 2018, they held the position of Director of Sales for CPA Site Solutions & ProSites Legal, where they managed a national sales team selling digital marketing solutions. Before that, they worked as an Advertising Sales Manager at Gannett | USA TODAY NETWORK from 2016 to 2018. Liza has also worked as a Development Officer at Shelburne Museum, as well as in sales roles at Gannett. Liza started their career as a Project Manager at The Hartland Group, where they managed real estate development projects and secured grants for affordable housing initiatives.

Liza Smith-Vedder completed their Bachelor's degree in Communication and Media Studies at Purchase College, SUNY, from 1999 to 2002. Liza then pursued their Master's degree in Historic Preservation at the University of Vermont, from 2007 to 2009. In March 2023, they obtained a certification in Inbound Marketing from the HubSpot Academy.