Protect Our Winters
Sierra Quitiquit is the Founder and CEO of Time for Better, a climate communications agency focused on promoting positive change through honest communications and creative solutions. As a Sustainability Ambassador for BREITLING, Sierra highlights the brand's commitment to sustainable luxury watches. Additionally, Sierra serves as an Advisor for Climate Power's Creative Council and a Creator for NATO’s Protect The Future campaign. With extensive experience as an Athlete Ambassador for Protect Our Winters and co-founder of Plastic Free Fridays, Sierra actively advocates for environmental policies and sustainable practices. Sierra's modeling and athletic career spans brands such as Gucci and Ralph Lauren, and Sierra holds a Business Sustainability Management Certificate from the University of Cambridge.
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Protect Our Winters
Protect Our Winters is the environmental center point of the winter sports community. Founded by pro snowboarder Jeremy Jones in 2007, we are united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 140,000 supporters worldwide, POW re-invests public and private contributions into educational initiatives, advocacy and supporting community-based initiatives that have tangible results.