Proto
Philip Rackin is an experienced professional in business strategy and innovation, currently serving as Co-founder and Chief Strategy Officer at Proto since November 2020. Prior to this role, Rackin held various leadership positions at R/GA from June 2013 to October 2020, including VP of Business Transformation, where significant contributions were made to brands such as Walmart and Samsung. Rackin's earlier experience includes serving as Director of Strategy at Magnani Caruso Dutton and Sequel Studio, and as a Partner at ITVR. With a solid educational foundation from the University of Pennsylvania, Rackin possesses extensive expertise in strategic planning, branding, and digital transformation across a range of industries.
This person is not in any teams
Proto
We are a new innovation consultancy that helps companies in the face of disruption. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.