Alicia Yip currently serves as the Head of Organizational Development & Culture at Proton, where responsibilities include enhancing organizational effectiveness, driving employee engagement initiatives, and leading performance management. Previously, Alicia was the Head of Human Resources at Golden Screen Cinemas, providing leadership across all HR functions and partnering with senior management. Alicia's extensive experience at Proton includes roles as General Manager for both HRBP International & Support and Talent Management, focusing on people practices and strategic execution. Prior positions include Senior Manager for Talent Management at Etika Group of Companies, Regional Organisation Design Manager at Tesco Stores Malaysia, and Manager of Talent Management at KPMG Malaysia. Alicia's earlier career featured roles in rewards and organizational development at Sime Darby, along with experience in credit control and administration at Tractors Malaysia and Sensori Food Industries. Alicia holds an Executive Diploma in Industrial Relations and a Bachelor’s degree in Science Human Development from Universiti Putra Malaysia.
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