Margot Charpentier is a digital project manager with extensive experience in media acquisition and digital strategy. Currently serving as Chef de Projet Digital & Acquisition at Provalliance since September 2020, Margot manages national media acquisition campaigns and implements tracking and targeting strategies. Previous roles include Chef de Projet Digital & Acquisition Junior at Provalliance, where Margot deployed new digital tools for the salon network, and Assistante Chef de Publicité at Altavia Nantes, focusing on client project management. Early career experiences also include a digital communication assistant role at Alliance Connexion and a demonstrator position at PVH Corp. Margot holds a Master’s degree in Marketing/Communication & Commercial Strategies from INSEEC and a Bachelor's degree in Marketing/Communication from ISEG.