Provenir
Jayne Newgreen has a diverse work experience spanning over two decades. Starting as a freelance assistant photographer in 2001, they worked with various advertising and commercial photographers both in studios and on location, including extensive travel. In 2009, they worked as a photographer at CTCreative for two years. In 2014, they became the Marketing and Social Media Manager for Jayne Newgreen - Marketing, working with clients such as Glen Greenock Farm and Talbot Provedore and Eatery. During the same period, they also served as a Marketing Officer for Talbot Farmers Market. In 2016, Jayne joined Talbot Action Inc as a Marketing Manager until 2018. In the same year, they became a Co-proprietor and Marketing Manager at Talbot Provedore and Eatery, an award-winning cafe, restaurant, provedore, and wine store. Additionally, Jayne founded Provenir in 2017, Australia's first mobile, on-farm abattoir, where they served as a Co-Founder. Their work in Provenir, a fully integrated meat processing company, focused on improving animal welfare and providing high-quality meat to customers, for which Provenir beef received the Best in Class award at the Australian Food Awards in 2019. Most recently, in 2022, they became the Owner of Northside Townhouse.
Jayne Newgreen completed a Diploma of Arts in Applied Photography at the Northern Melbourne Institute of TAFE from 2000 to 2001. In 2013, they obtained a Permaculture Design Certificate from Tread Lightly Permaculture.
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Provenir
Provenir is a vertically integrated meat processing company offering exceptional quality meat through highest welfare on-farm processing. At the heart of Provenir's operation is our unique, mobile on-farm processing, never before available in Australia. Provenir directly addresses the needs of todays conscientious consumer, who demands true provenance, traceability and assurance that their food meets their personal commitment to animal welfare. We ensure true provenance utilising the latest in digital traceability technology, while also nurturing a connection between farmers, chefs and consumers. Provenir partners with select farmers who produce top quality livestock and meet stringent high-welfare management requirements; we purchase and process livestock on the farm in a familiar and stress free environment. The meat is then processed in our artisan butchery utilising a combination of traditional butchery and advanced techniques of chilling and hanging – that are focused on maximizing quality. Our commitment to best practice on the farm and in our butchery respects the life of the animal and values the quality of the meat throughout the whole process. Provenir will soon launch a new class of beef and lamb, offering a level in quality and welfare never before available in the Australian marketplace. Good for farmers, livestock and consumers. Provenir Promise ★ Highest animal welfare ★ Processed on-farm ★ Full traceability & true provenance ★ Grass fed & free-range ★ Highest quality meat ★ No hormones, antibiotic or feedlots ever Provenir Company Values • innovate the meat industry for the better; • improve animal welfare; • advance sustainable farming practices; • create opportunities for people; and • integrity through transparency, accountability and provenance.