Tom Keating

Tom Keating currently serves as Vice President of Market Access at ProVerum since June 2025. Prior to this role, Tom held positions at Axonics, Inc. as Director of Global Health Policy & Reimbursement from April 2022 to June 2025, and founded CFx Strategy in October 2021, remaining there until June 2025. Tom's extensive background in healthcare management includes serving as Chief Operating Officer & Chief Innovation Officer at PRIA Healthcare Management LLC from November 2014 to October 2021, and various sales leadership roles at Medtronic Spine & Biologics and Medtronic from 2002 to 2014. Tom began a career in sales as a Spinal Sales Representative at BIOSYSTEMS OF NEW ENGLAND, INC. Tom's educational qualifications include an Executive MBA from the University of New Haven and multiple degrees from the University of Massachusetts Lowell, including an MSPT in Physical Therapy and a B.S. in Exercise Physiology.