Bob Robbins

Bob Robbins is an accomplished executive with extensive experience in leading commercial operations and strategy within the beverage and consumer goods industries. Currently serving as President & Chief Operating Officer at Provi since January 2023, Robbins is focused on enhancing efficiency in the wholesale alcohol marketplace. Prior to Provi, Robbins held several senior leadership roles at Juul Labs from 2017 to 2021, where responsibilities included overseeing commercial functions and significantly expanding the Americas business unit. Robbins has also served as Vice President of Sales Strategy at Constellation Brands, Senior Director of Field Sales & Strategy at Beam Suntory, and Strategy Consultant at McKinsey & Company. Early career experience includes service as a Lieutenant in the US Navy, where Robbins demonstrated leadership and operational excellence. Academically, Robbins holds an MBA from Stanford University Graduate School of Business and a BS in Systems Engineering from the United States Naval Academy.