Iraide Arreal Zarraonandia

Iraide Arreal Zarraonandia has work experience in the field of digital media planning and community management.

Starting in December 2017, Iraide worked as a Digital Media Planner at Proximia Havas. In this role, they were responsible for strategic development of advertising campaigns, analyzing and tracking competition and target audiences, planning and buying media, optimizing campaigns, trafficking campaigns through ad servers, and managing client budgets. Iraide also had experience with visibility tools, media relations, and reporting. Some of the clients they worked with include Eroski, Eitb, Guggenheim, Forum, Grupo Osborne, Alain Afflelou, Back Market, and RACC.

Prior to their role at Proximia Havas, Iraide worked as a Community Manager at Grupo Bentas Especialistas Formadores in April and May 2017. Iraide was also an Encargado de redes sociales at the same company from February to May 2016.

Iraide Arreal Zarraonandia completed their Grado in Publicidad y Relaciones Públicas at Universidad del País Vasco/Euskal Herriko Unibertsitatea from 2012 to 2017. In 2017, they pursued a Curso in Marketing Online y Usabilidad at INTALENTIA INNOVACIÓN and also studied Desarrollo de productos audiovisuales multimedia interactivos in Publicidad at CIO. Iraide further expanded their knowledge by taking a Curso in Marketing digital at Universidad del País Vasco/Euskal Herriko Unibertsitatea in the same year. From 2016 to 2017, they also engaged in Gestion de Marketing y Comunicación at Grupo SIE, focusing on Marketing/Gestión de marketing, general. To complement their education, Iraide obtained two certifications, namely "Partir de objetivos comerciales para definir objetivos publicitarios" and "Meta Certified Media Planning Professional" from Meta in May and June of 2022.