Pamela Eciolaza

Pamela Eciolaza has over 13 years of work experience in the field of digital marketing, media planning, and account management. Pamela currently holds the position of Digital Director at Proximia by Havas, where they have been working since November 2020. Prior to this role, Pamela worked as a Digital Account Manager at the same company from January 2016 to December 2020.

In addition to their work at Proximia by Havas, Pamela has experience in the education sector as a Profesora MDBM at IME Business School since January 2019.

Before joining IME Business School, Pamela worked at Total Media as an International Account Manager from November 2013 to September 2015. In this role, they were responsible for media planning and buying across international markets for clients like LENOVO and EPSON.

Prior to their time at Total Media, Pamela held the position of Media Manager at Bandai Co., Ltd from April 2009 to November 2013. In this role, they were responsible for developing and implementing media plans in coordination with Media Agency (Mediavest) for the Iberia region. Pamela also managed the product development aspects of the role.

Before Bandai Co., Ltd, Pamela worked as a Media Planner at Starcom MediaVest Group from January 2008 to April 2009, where they handled media planning and buying for the FIAT account.

Pamela started their career as a Media Planner at Zenith España in October 2007, where they worked on strategic planning for accounts like MERCEDES BENZ and WEETABIX.

Prior to Zenith España, Pamela worked at Carat as a TV Buying Assistant from April 2007 to October 2007, where they were responsible for buying TV campaigns for clients such as Lego, Walt Disney Pictures, and Eroski.

Throughout their career, Pamela has gained expertise in digital marketing, media planning, media buying, market research, target analysis, and managing client accounts.

Pamela Eciolaza's education history is as follows:

- From 2002 to 2007, Pamela attended Universidad Complutense de Madrid and obtained a Bachelor's Degree in Advertising and Public Relations, with a field of study in Comunicación.

- In 2008 and 2009, they pursued a Master in Media Business at Asociación de Agencias de Medios, specializing in Publicidad.

- In 2015 and 2016, Pamela studied Marketing Online at Universidad Nacional de Educación a Distancia - U.N.E.D.

- In 2019, they took a course titled "Analista Digital" at Universidad Complutense de Madrid, which focused on Google Analytics certification.

- In 2020, Pamela completed the "Programa ThePowerMBA" at ThePower Business School, specializing in Business Expert- Administración y Dirección de Empresas.

- In 2021, they enrolled in the Google Data Studio Advanced Program at MIDE.

In addition to their formal education, Pamela has obtained various certifications throughout their career, including the Google Analytics Individual Qualification (IQ) from Google in June 2019, the Commercial Certificate from IPA (Institute of Practitioners in Advertising) in January 2014, and several certifications from Twitter and Amazon related to aspects of performance, video, sponsored ads, and launching and connecting.