Proximic by Comscore
Anita Pollert is an experienced professional in the digital advertising industry, currently serving as Director of Proximic Platform Development & Sales at Proximic by Comscore. Previously, Anita held the position of GM, Inventory Partnerships at The Trade Desk, and served as VP of Publisher Development at CafeMedia. Additional roles include Chief Revenue Officer at Konduit.me, General Manager of Publisher Solutions at 33Across Inc., and SVP of Publisher Sales and Supply Partnerships. Anita is an alumnus of Connecticut College.
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Proximic by Comscore
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Digital advertising environments - display, mobile, video - are increasingly complex and require fundamentally new approaches to handling that complexity. Our approach to solving for this complexity is to bring a level of control to our customers to help them best manage their programmatic advertising requirements.Efficient markets operatebest when both buyer and seller have complete control and transparency over what is being bought and sold. Proximic’s mission is to create that environment, at scale, and without adding excessive costs to the ecosystem.