Alexander Monroy

Alexander Monroy is the Brand Director for Gran Centenario Tequila and 400 Conejos Mezcal at Proximo Spirits. Prior to this role, Alexander held various senior brand director positions at AB InBev, overseeing brands such as Estrella Jalisco, Presidente, Landshark, Beck’s, and Cerveza Patagonia. Alexander also has experience in media management and digital strategy development at companies like Young & Rubicam Group. Alexander co-founded a loyalty program at Freqent.com and established Viuco as a total video marketing solution in the Dominican Republic. With a background in finance, Alexander holds a Bachelor's degree from Florida International University and has completed executive education in Marketing and DE&I at Yale School of Management.