Daniela Loya

Daniela Loya currently serves as a Commercial Strategy & Finance Analyst at Proximo Spirits since January 2024. Previously, Daniela worked at IRI as a Market & Shopper Intelligence Analyst, where responsibilities included managing a substantial advertising budget, analyzing ad effectiveness for major CPG clients, and leading meetings to align on campaign outcomes. Additionally, Daniela has experience as a Sales Consultant at Coin Out Inc., where new data aggregation methods improved workflow efficiency, and as a Public Relations Intern at CMM, where brand research and marketing support were provided. Earlier roles included Brand and Influencer Management Intern at In/Spree Brands, focusing on social media campaigns and partnership onboarding. Daniela holds a Bachelor of Fine Arts in Photography & Imaging from New York University and has participated in a study abroad program in Sydney.