Donagh mc Henry

Global Brand Director Bushmills Irish Whiskey at Proximo Spirits

Donagh Mc Henry has a diverse and extensive work experience in the alcohol beverage industry. Donagh began their career in 1992 with the Irish Trade Board where they participated in an international graduate program. Donagh then moved on to Pernod Ricard Japan, where they served as the Marketing Manager, focusing on team integration, brand planning, and collaboration. In 1997, they joined Irish Distillers Pernod Ricard as the Regional Manager for Asia Pacific & Africa, responsible for implementing Jameson strategy and programs. Donagh also played a key role in the integration of Seagram portfolio in key Asian markets. In 2002, they became the Whisky Marketing Director at Pernod Ricard Asia, managing the integration of Seagram brands in Korea. Donagh later joined Pernod Ricard Korea as the Marketing Director, leading the activation and growth of strategic international brands. In 2006, they joined Irish Distillers Pernod Ricard again, this time as the Global Brand Director for Powers, Paddy, Redbreast & Spot Irish Whiskeys. Donagh achieved strong business growth in the US and focus European markets, ahead of category trends. Later, they took on regional leadership roles, including Regional Director for Russia, Europe, and Global Travel Retail, and Regional Director for Asia Pacific, Africa/ME, India, and Global Travel Retail. In 2017, they started their own consulting firm, Donagh Mc Henry Consulting, before joining Proximo Spirits as the Global Brand Director for Bushmills Irish Whiskey in 2018.

Donagh Mc Henry's education history begins with their attendance at Newbridge College from 1980 to 1986, although specific degree and field of study information is not provided. Donagh then went on to Dublin City University from 1987 to 1992, where they obtained a BA degree in International Marketing and Japanese Language. Afterward, in 2016, Donagh participated in the Advanced Management Program (AMP108) at INSEAD. This program was offered by INSEAD Executive Education. Additionally, Donagh obtained certifications such as the Pernod Ricard Mixers Leadership Development Program in 2013 and the Diploma in Business and Economic French, which was obtained at CCI Paris IdF. There is no specific information available about the certifications obtained from the London Business School.

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