Lander Otegui

Lander Otegui is a seasoned marketing professional currently serving as Chief Marketing Officer at Proximo Spirits, a prominent and rapidly growing spirits company in North America since June 2019. Prior experience includes roles as Head of Marketing at Jose Cuervo, the largest wine and spirits company in Mexico, from January 2017 to June 2019, and Brand Director at Proximo Spirits from January 2015 to January 2017, focusing on non-tequila portfolio development. Lander’s extensive career at Jose Cuervo from April 2007 to 2014 included positions as Marketing Group Manager and Senior Brand Manager, where responsibilities encompassed strategy, growth, and managing a diverse brand portfolio. Educational qualifications include a degree in Industrial and Commercial Engineering from Universidad Iberoamericana and a brief academic stint at the University of Technology Sydney.