Jose Cuervo is the number one tequila in the world and the largest tequila producer worldwide. Also, we’re the first largest distributor of spirits in Mexico, with a portfolio covering major categories.

Beer, Wine & Spirits

Jose Cuervo

Jose Cuervo's headquarters in Ciudad de México, Mexico

Juan Domingo Beckmann Legorreta

Olga Limón Montaño

Peter Vogtlander

Shane Hoyne

Rodrigo de la Maza Serrato

Alfredo López Rojas

Sergio Rodriguez Molleda

Cynthia Corro Origel

Carlos Javier Vara Alonso

Ronald Anderson

John Randolph Millian

Alexander Gijs Van Tienhoven

Ricardo Cervera Lomelí

Juan Francisco Beckmann Vidal

Karen Virginia Beckmann Legorreta

Hernando Carlos Luis Sabau García

José Antonio Alonso Espinosa

Arsenio Farell Campa

Luis A. Nicolau Gutiérrez

Alberto Torrado Martínez

Antonio Silva Jáuregui

James Clerkin

Luis Fernando Félix Fernández

Sergio Visintini Freschi

The Marketing and Brand Management team at Jose Cuervo is responsible for developing and executing innovative marketing strategies that enhance brand visibility and drive sales for the company’s diverse portfolio of spirits. This team works collaboratively to manage brand positioning, oversee promotional activities, and ensure alignment with market trends, all while fostering a strong connection with consumers. Additionally, they focus on sustainability and corporate affairs to reinforce the brand's commitment to responsible practices and community engagement.

Marketing and Brand Management

The Finance and Corporate Support team at Jose Cuervo is responsible for maintaining the financial health of the organization while ensuring compliance with legal and regulatory standards. This team oversees budgeting, auditing, talent acquisition, and human resources, facilitating strategic decision-making to support the company's growth in the global spirits market. They collaborate to optimize financial operations and foster a robust corporate infrastructure.

Finance and Corporate Support

The Leadership Team at Jose Cuervo is responsible for setting the strategic direction of the company, driving innovation in product development, and ensuring operational excellence across all departments. They focus on expanding the global presence of the brand, enhancing market share, and fostering sustainable practices while upholding the legacy of the world's leading tequila producer.

Leadership Team

Jose Cuervo

Org chart

Board & advisors

Teams

Marketing and Brand Management

Finance and Corporate Support

Leadership Team

Offices

Jose Cuervo

Org chart

Board & advisors

Teams

Marketing and Brand Management

Finance and Corporate Support

Leadership Team

Offices

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